Blog 15 Beer

Product Labeling

This product label is the creation of a student designer, Nina Reck, from the Tyler School of Art in Philadelphia. It was featured in CMKY Magazine, Volume 52. Normally, I wouldn't look twice at a beer label but this is just enchanting. The assignment was to create identity and packaging for a craft brewery. The designer took her inspiration from English folk tales for the illustrations and beer names. The brewery was named Pretty Things Brewery and the four brews were named Seven Swans Pale Ale, False Foxes Red Ale, Mossycoat Bitter, and Timbertoes Porter. Clever, clever names! The illustrations are equally creative – the colors are soft, the shapes are simple, and the imagery is familiar. The entire package seems otherworldly, ethereal, like it is taken from a fairytale. I find this work enchanting, imaginative, and highly effective.

Source:  CMKY Magazine, Volume 52, 2012, p61.