Blog 7 artwagen

Illustrative Logo

This is a design by Marcus Hewitt from the design firm Hopper-Hewitt. I was initially attracted to the piece because of the simplicity and the cleverness. I like the implication of individual creativity through the use of fingerprints which make up the “wagen.” Creating the “wagen” in seemingly in primary hues of red, blue, and green, creates and image that will appeal to artists of all ages. The title treatment is straightforward yet extremely appealing, emphasis on the word art. The use of Futura (I believe) is reminiscent of primary school printing which fits perfectly with the overall scheme of the logo.  All-in-all, this is an extremely successful and creative logo.

Source: Budelmann, Kevin, Yang, Kim, and Wozniak, Curt, Brand Identity Essentials, Rockport Publishers, Inc. Bevererly, MA. USA, 2010.