Nuclear Power is Not Sustainable
This piece was in CMKY's Pro-Showcase section and was designed by Joe Scorsone and Alice Drueding. The quote beneath the poster is: “Catastrophic events in Japan have raised the alarm once again over the danger of nuclear power to the local and global environment, making the search for sustainable energy technology even more urgent.”
This piece was in CMKY's Pro-Showcase section and was designed by Joe Scorsone and Alice Drueding. The quote beneath the poster is: “Catastrophic events in Japan have raised the alarm once again over the danger of nuclear power to the local and global environment, making the search for sustainable energy technology even more urgent.”
I found this ad particularly chilling, effective, and creative. The skeleton is shockingly detailed to the point where the white space almost glows. Obviously representing the death of humans by nuclear radiation. The bicycle is a simple, stick drawing with the radiation symbol used instead of the spokes. It represents a form of sustainable energy. The contrast between the two brings to light the dilemma we face - finding a sustainable form of energy that won't kill us. The text is effective because it is san-serif, all caps, and no-frills. The stark imagery with the text really drives home the point of this advertisement.
Source: CMKY Magazine, Volume 53, September/October, 2012, p14.
I agree with you, I think this illustration is very effective in communicating its message. I also like your critique of the typography. Good explanation.
ReplyDeleteO.K. Amy, this one is very powerfully charged. Unfortunately, as long as money is more important than people we will not be any closer to the answers we need as a society. The ad is screaming loudly about how unsafe nuclear power is and it is even using yellow and black caution colors to press the issue more. The nuclear symbol for wheels and our reliance on it ( the working bike) clearly show us the result of using this form of power. Nice communication in this ad.
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